Tru Optik and TargetSmart Link TV and Political Data

In the US, cookie-less audience measurement specialist Tru Optik has partnered with political data provider TargetSmart, to help clients optimize political media campaigns across mobile, digital, OTT and connected TV.

Tru Optik's database of OTT (content delivered via the Internet) media and entertainment consumption will be combined with TargetSmart's national database of hundreds of millions of registered and unregistered voters. The resulting insights from Americans' consumption of entertainment content will offer help to candidates in understanding what voters are watching, and then deploying targeted campaign ads on OTT platforms.

Tru Optik co-founder and CEO Andre Swanston comments: 'Voters are getting more and more of their election content via non-traditional sources. Now through our partnership, TargetSmart clients can layer in the world's largest anonymized media and entertainment dataset to ensure that they are delivering the right message through the right format/medium. For example, if a candidate in South Florida understands that a certain voter segment over indexes in watching Scandal, that candidate can now purchase inventory on OTT, mobile, and addressable TV platforms to measurable segments of people in that district who have watched Scandal'.

Web sites: www.truoptik.com and www.targetsmartcommunications.com .