Ipsos Launches Sense*Suite for Product Development

Ipsos division ProductQuest has launched a consumer-centric approach called Sense*Suite, to help guide clients' early stage product development initiatives.

ProductQuest tests more than 7,000 products each year, offering solutions throughout the product lifecycle - they include mobile testing, analysis of emotional drivers and neuroscience applications. The new Sense*Suite uses product deprivation, role playing, 3D stimulus and other qualitative approaches, integrated with quant assessments to produce 'more refined' results.

New solutions within the suite include:

• Product*Sense - which identifies the sensory dimensions that consumers want
• Sensory Stations - to evaluate sensorial product features and potential package designs
• Rapid Prototyping - which iteratively evaluates potential prototypes
• Sensory Lab - to examine prototypes in a lab environment, including drivers of appeal, potential barriers and improvement opportunities; and
• Censydiam*Sense - designed to uncover the emotional drivers of product experience.

Virginia Weil (pictured), President of Global Product Testing, explains: 'At Ipsos, we take a holistic view of product optimization and have developed new ways to integrate qual and quant research to produce more refined results for our clients. Sense*Suite represents these holistic solutions, which help our clients to understand and deliver the sensory cues, emotional drivers, features and benefits most relevant to consumers. With Sense*Suite, our clients can develop superior products that yield better business outcomes for their brands'.

Web site: www.ipsos.com .