Growth Funds for Personalization Specialist SessionM

Boston, US-based mobile marketing automation and personalization platform SessionM has raised $35m in a round of funding, for use in extending its technology.

SessionM's solutions integrate loyalty marketing technology with marketing automation and profile management capabilities, to drive cross-device personalized consumer marketing. Its cloud-based SaaS platform gathers customer behavior across all channels, appends the data to each individual's profile instantaneously, and triggers personalized responses through a real-time rules engine. The firm says each month it processes up to 1.5 billion consumer activities, associates them to more than 250 million profiles, and delivers 1.2 billion personalized engagements.

New funding comes from growth equity firm General Atlantic, with participation from new investor Salesforce Ventures and four existing investors.

CEO and co-founder Lars Albright (pictured) comments: 'Our platform is built to enable customized customer interactions at scale. With General Atlantic's strong expertise in the marketing technology sector, we look forward to adding even more resources to our platform, acquiring more blue-chip customers and further expanding our global footprint'.

Web site: www.sessionm.com .