Nielsen Launches 'Concept Quick Predict'

Nielsen has launched a product idea testing solution called 'Concept Quick Predict', which it says enables marketers to test innovations up to three times faster than traditional methods. The tool is initially available in the US and most of Europe.

Powered by Nielsen's 'Factors for Success' innovation assessment system, Concept Quick Predict aims to calculate the likely in-market performance of innovations, within a matter of days. Users will also have access to Nielsen Innovation Studio, an online platform that enables teams to collaborate when developing new ideas.

Joe Stagaman (pictured), Global Product Leader, Nielsen Innovation Practice, comments: 'The innovation process is under great pressure, with teams being asked to launch innovations on faster timelines than ever before. The launch of Concept Quick Predict marks a new milestone for fast innovation tools, allowing marketers to test innovations at a rapid pace without sacrificing the predictive reliability and data quality they need to make effective innovation decisions'.

Web site: www.nielsen.com .