QuickSurveys Suite Adds 'PowerConcept' Tool

Toluna has added a concept testing tool, PowerConcept, to the Automated Insights suite within its QuickSurveys platform

QuickSurveys' Automated Insights products guide users from survey design through to data visualization. Initial concept testing features were added in June, paving the way for today's announcement. The firm says PowerConcept enables users to understand the overall strength of their branding, product, or advertising concepts 'ten times faster than traditional concept testing methods and at a fraction of the cost'.

Users select a concept product or service category, upload up to eight concepts, which can be images, video, or copy, use a wizrd to create a survey and then target their audience in real time. The reporting 'suite' includes a shareable 'infoboard', a comprehensive and customisable PowerPoint slide deck, and an advanced TolunaAnalytics analysis dashboard.

SVP Digital Solutions Phil Ahad says the new tool is 'powered by Harris Interactive', and 'provides brands and creative agencies with the best tool possible as research quality is infused in the process'.

Toluna, which boasts 'the world's largest social voting community of 10 million members across 59 countries', has nineteen offices in Europe, North America and Asia and is online at www.toluna-group.com .