Passenger to Launch Mobile Chat Tool

US-based online community specialist Passenger is preparing to launch a pre-programmed chatbot called FUEL CHAT, through which brands can conduct automated chat sessions with their customers through their mobile devices.

The firm claims its evidence suggests that respondents who participate in a chatbot survey are more engaged and provide richer data over time. Beyond one-on-one conversations, brands will also be able to use FUEL CHAT to build chat sessions to gain feedback from external and internal audiences, such as customers, partners, vendors and employees. All data from the sessions feeds back into a reporting system, allowing for advanced analysis of key trends, sentiment, keyword research and more, while the chatbot can also be integrated into other apps.

The new tool is part of Passenger's FUEL CYCLE community platform, designed to tap into real-time consumer behavior and trends, and enable clients to interact with respondents using qual, quant and social media listening techniques. CEO Bahram Nour-Omid (pictured) comments: 'We're excited to bring FUEL CHAT to our customers, as it will allow them to gather deeper, richer insights into what their audiences are thinking and greatly enhance the FUEL CYCLE family of products. We are the first solution to allow this level of customer intimacy and knowledge'.

Web site: www.passengerinc.com .