Growth Funds for Image Analyst Pixoneye

Mobile data analytics and personalisation platform Pixoneye has raised £2.4m in a series A round of funding. This will be used to develop procedures for aggregating and analysing mobile data without transferring it into the cloud for processing.

London and Tel Aviv-based Pixoneye has developed an 'image understanding' algorithm, which anonymously analyses consumers' personal photo galleries on their devices, and from the resulting data creates digital profiles through which to understand their personal life story. This data is combined with engagement patterns, to create future predictions of consumer engagement within apps, and personalised recommendations.

The firm's new funding has been led by ZenInvest, with participation from Collider and Telefonica. This follows an initial investment round that launched mid-April, and brings the total raised to date to just under £3m.The money will also be used to grow Pixoneye's London team, with the addition of four senior commercial hires in the coming months.

CEO and co-founder Ofri Ben Porat (pictured) says the firm's solutions are 'all about tailoring user experience to each person rather than basing it on old fashioned clichés'. He adds: 'The next few months will be a period of continuing change and momentum for us - what we have planned next is truly extraordinary'.

Web site: www.pixoneye.com .