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Phoenix Hires EVP for Qual Practice
US consultancy Phoenix Marketing International (PMI) has appointed industry veteran Bob Ferguson as Executive Vice President, to help continue the expansion of its Qualitative Practice.
Ferguson joins after more than 30 years in the industry. Most recently, he ran his own full-service qualitative consultancy, having previously held senior roles at Market Strategies, Synovate, and Greenfield Consulting. Earlier, he spent sixteen years at BAIGlobal, and he was a Senior Research Associate at The Gene Reilly Group.
In his new role, Ferguson will report to Steve Wolf, Chief Client and Marketing Officer, who comments: 'Bob is an excellent and important addition to the Phoenix team as we continue to evolve our qualitative offerings. His 'objective-driven' approach, when coupled with the superb skill-set, which Bob possesses, will deliver insight that will help to drive confident, disruptive business decisions'.
Web site: www.phoenixmi.com .
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