Kantar Firms Launch Canadian ShopperSpective

Kantar Retail and Kantar TNS have partnered to launch an insights solution called the Canadian ShopperSpective, tracking shopper behavior and preferences in the Canadian retail market.

The new tool draws from a survey panel of 6,500 household grocery and consumables shoppers. Subscribers will receive four in-depth reports authored by Kantar Retail experts, and these will be complemented by nine interactive data dashboards that detail how shoppers behave, who they are, and why they prefer one retailer to another. Covering all leading Canadian grocery and consumables retailers, along with more than 30 category groups, the product promises to provide a comprehensive view of the country's retail and shopper landscape.

The dashboard tool allows data to be customized to help understand what drives shoppers to shop at a certain store, or determine the behavior of a specific demographic. Additionally, the platform uses current and historical data to analyze shopper behavior over time, while providing access to industry perspectives.

Web sites: www.kantarretail.com and www.tnsglobal.com .