Chute Debuts Influencer Discovery and Vetting Solution

User-generated content marketing specialist Chute has launched a software and services solution, to help brands identity, engage and work with social media influencers.

Chute helps brands and publishers 'tell better stories' using visual media, by finding and organising fan photos and videos at a range of customer touch points, then getting consent and publishing them. Last year, the firm launched a tool called Chute Insights, to enable companies to tap into a real-time stream of consumer photos and videos shared on Twitter and Instagram, and uncover insights about their customers, brands and competitors.

The new 'Chute Influence' solution can be used to discover niche interests important to a brand's audience, identify and recommend influencers, and track key influencers to spot trends in general content. In addition, it enables users to compare engagement rates for posts shared by 'micro-influencers' against branded posts, and determine the most effective content and influencer partners.

CEO and co-founder Ranvir Gujral (pictured) comments: 'Influencers have become key for brands seeking to effectively reach audiences that are more separated and distracted than ever. Using the Chute platform, our customers are already finding the perfect user-generated images for their needs - we wanted to make it that easy for finding creators too'.

Web site: www.getchute.com .