BARC India Hires for Digital Audience Measurement Push

In India, TV rating body BARC has appointed former Nielsen exec Jamie Kenney as Business Head, Digital, as part of its plans to launch digital audience measurement in the country. Kenney will be based at the organisation's Mumbai office.

BARC (Broadcast Audience Research Council) was launched last year, and later partnered with Nielsen / Kantar joint venture TAM India, to form a new meter management company. In December, the organisation issued a global request for information (RFI), in preparation for expanding its measurement offering across all digital platforms.

Kenney (pictured) joins from Nielsen in Florida, where most recently he was Digital Transformation Lead, travelling around the world training Technical Operations teams to support products such as Digital Ad Ratings. Earlier, while working as Digital Ad Tagging - Process Owner, Kenney oversaw the offshore team of 30 associates in India, and developed a global strategy for the Digital Audience Measurement offshore team of more than 100. He then directed digital measurement product rollouts across eighteen countries spanning from New Zealand, Japan, China, India, Singapore and many more throughout Asia, the EU, and Latin and South America.

BARC CEO Partho Dasgupta comments: 'After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement. Through this, we aim at measuring all forms of online video including ads and content, which will finally culminate in cross media measurement. Jamie in his role will help take BARC India's digital plans forward'.

Web site: www.barcindia.co.in .