IPG Mediabrands Launches Healix Healthcare Brand

Interpublic's innovation arm IPG Mediabrands has created a global media intelligence brand called Healix, which will use proprietary analytics tools to support life sciences and healthcare clients.

With US offices in New York and Princeton, and affiliates across the EMEA and APAC regions, Healix is comprised of pharmaceutical, biotech and nutraceuticals experts, who will act as a dedicated resource for IPG Mediabrands' healthcare clients, advising on media strategy. As well as proprietary qual / quant life science planning tools and purchase path custom analysis, the business will offer a proprietary audience measurement platform.

The new business is led by Jeffrey Erb (pictured), who will serve as President, North America, having previously worked for Alliance Life Sciences as SVP & Managing Director, and been MD of Harte Hanks. Henry Tajer, Global CEO, IPG Mediabrands, comments: 'Healix is an evolution of our best-in-class services. The dynamic talent working at Healix is wholly committed to creating better business outcomes for healthcare brands, backed by our network's expertise across media intelligence and innovation'.

Web sites: www.ipgmediabrands.com and www.healixglobal.com .