Former Kadence Execs Open Fieldwork Firm

In London, former Kadence execs Paul Donnelly and Colm Russell have set up an international data collection agency called Dynamic Fieldwork.

The pair have more than 35 years of combined data collection experience, both having worked at Kadence International for fifteen years. Most recently, Donnelly was the firm's Global Fieldwork Services Director, while Russell served as Operations Director. Their new business will offer all types of qual and quant data collection, including off-line and online. In addition, it will provide scripting and hosting, sample management, translation and data processing services.

Commenting on the launch, Donnelly said: 'We have witnessed a time of great change in the international data collection field, especially on the quant side where even with B2B audiences, we have seen a growth of online panels and also a much greater level of sophistication with CAPI jobs across Asian markets. It can be a minefield trying to find the appropriate methodology and approach for any given audience, and we feel that we can use our combined knowledge to guide clients through these challenges'.

Web site: www.dynamicfieldwork.com .