Nielsen Launches 'Connected Partner' CPG Data Program

Nielsen is opening its consumer packaged goods data and insights to third-party analytic companies, through the launch of the Nielsen Connected Partner Program.

The initiative is designed to enable partner companies and Nielsen clients to find each other and collaborate in an 'open ecosystem'. After Nielsen client consent is granted, approved Connected Partners can access subscribed data sets to perform work on behalf of the client. With Nielsen data as the common language, the firm claims its program helps reduce the time required to identify and connect with the right third party. Nielsen is actively bringing in companies that deliver data sources, data services, data analytics and data activation to the network.

Several businesses, including Mastercard-owned business analytics specialist Applied Predictive Technology, have already signed up as a Connected Partner, using the Nielsen data for collaborative analytics initiatives. Chris Morley (pictured), President of US Buy, explains: 'Nielsen's Connected Partner Program enables our clients and program partners to connect by harnessing the data necessary to net mutually beneficial results. We have the most robust sales and reference data in the world powering this program. It is the DNA of this program'.

Web site: www.nielsen.com .