Snapchat Analyst Snaplytics Launches

A new company called Snaplytics has launched out of beta, offering marketers analysis of the social media messaging and multimedia mobile app Snapchat.

According to co-founders Thomas Cilius and Anders Landau, Snapchat is a 'very difficult' platform to quantify because everything disappears after 24 hours and if a user doesn't grab a screenshot of the stats as they close, they lose it. Their new Copenhagen, Denmark-based firm has been set up to deliver that Snapchat story campaign information to the network of nearly 200 brands and agencies that make up its monthly subscriber base.

Using proprietary technology, Snaplytics provides a dashboard showing open rates, what screengrabs are taken, how many followers a campaign has, and how followers started following an account, allowing marketers to determine how to spend resources and measure campaign success. In addition, the tool enables users to benchmark their accounts against other Snaplytics subscribers, and also against others in their industry.

Commenting on the launch, Cilius said: 'Many brands and agencies have marketers very excited to use Snapchat effectively. Our solution completely automates the process and is scalable, giving insights that are easy to interpret and delivering data a marketer needs to create better and more engaging content'.

Web site: www.snaplytics.io .