Growth Funds for Behavioral Analytics Firm Interana

Behavioral analytics company Interana has raised $18m in an oversubscribed round of funding, which it will use to support the next phase of company growth, expand its customer base, and accelerate product development.

The California-based firm offers a self-service solution analysing the actions people, products or machines make over time. Through the firm's visual query builder, clients can ask real questions using a series of drop-down lists to explore business issues such as growth, retention, conversion, and engagement - in the space of a few seconds.

New funding was led by Vertex Ventures, with participation from Battery Ventures, Data Collective, Allen Company, Fuel Capital and Index Ventures, and brings the total raised to date to $46.2m. As part of the deal, Max Schireson from Battery Ventures and Sik Rhee from Vertex Ventures join Interana's Board of Directors.

Interana CEO and founder Ann Johnson (pictured) comments: 'We are thrilled to welcome Max and Sik to the Interana family as we enter this significant next phase of business growth. They bring exceptional experience in growing and leading successful startups, and their contributions and perspective complement our board's existing strengths'.

Web site: www.interana.com .