Kantar Media to Deliver Dutch Internet Currency

Netherlands online publisher group VINEX has awarded Kantar Media a contract to deliver a new 5,000-strong panel for Internet audience measurement, replacing a previous service operated by GfK.

The panel is known as Project NOBO (Netherlands Online Bereik Onderzoek) and supplements Kantar Media's own methods with technology from comScore, to measure use of browsers and apps across tablets, smartphones and PCs. VINEX teamed up with TV and video ratings body SKO last year to develop the approach.

Initially the panel will track all Internet traffic and page content from participating publishers, with other sites added in early 2017 including Facebook, Google, Netflix and YouTube.

Richard Asquith, Global CEO of Audience Intelligence at Kantar Media, comments: 'The Dutch media industry demands a new standard for measurement of all media consumed on the Internet. Our unrivalled experience in designing and operating hybrid measurement services is manifested in this latest milestone'.

NOBO and SKO Managing Director Bas de Vos (pictured) says the announcements heralds a new standard for Internet ratings, adding: 'The alliance between these two bodies, realised through the NOBO project, will enable agencies, brands and media owners to manage media investment across TV and Internet properties'.

Details of the new currency are available at www.vinex.nl/resultaten/archief , while the WPP firm's site is at www.kantarmedia.com .