WPP Signs Agreement with Iranian Group PPG

Marcoms giant WPP has signed an affiliation agreement with Iran-based digital marketing group PPG, which operates more than fifteen digital services companies in the country.

Led by CEO and co-founder Farbod Sadeghian (pictured) PPG (Pulse and Pixel Group) employs more than 200 people and comprises several Iranian digital businesses, including Anetwork, ADRO, RASANEX, ADAD, DMC and other business spread across content, technology, data, mobile and digital consultancy. The portfolio also includes NazarBazaar, which offers surveys to smartphone users in Iran and rewards them for their participation.

The deal gives WPP and its clients exclusive access to PPG's digital marketing channels, while providing PPG with connections to WPP-owned firms.

Web sites: www.wpp.com and www.pulseandpixel.com .