Quri Debuts 'Performance Driven Merchandising' Platform

San Francisco-based retail intelligence specialist Quri has launched 'Performance Driven Merchandising', a platform providing CPG manufacturers and brands with store-level data, software and services to improve merchandising and drive sales.

Quri employs a nationwide network of mystery shoppers who measure in-store issues - such as how products are displayed 'on-shelf', or whether items are being displayed at the advertised discounted price - and report back through their mobile devices. Brands then access this feedback through an online dashboard, and can drill down to store level issues, which are flagged through a real-time alerting system called 'Quri Agile'.

The new platform is built on a stream of data that quantifies in-store merchandising conditions, both on and off the shelf, through the shopper's perspective. Collected daily at store-level, Quri says this data allows clients to reduce costs and increase profits via three solutions: field labor optimization, trade efficiency, and data-driven selling.

CEO and co-founder Justin Behar (pictured) comments: 'With roughly 30% or more of a brand's profit and loss dedicated to in-store merchandising and field labor execution resources, it's vital that CPG manufacturers drive better returns on these assets than they are at present'.

Web site: www.quri.com .