New Research Firm Launches in India

In India, research veteran Sandeep Chibber has formed a new company, Decisive Research LLP, offering full service research in addition to online & off-line data collection, programming and translations, DP / analysis, dashboards and report writing.

Chibber, a certified Project Management & Six Sigma Black Belt professional, worked at Greenfield Online and subsequently Toluna for a total of ten years, helping to transition operations processes from the US to India. A certified Project Management & Six Sigma Black Belt professional, he partnered 18 months ago with another ex-Toluna worker, Ashish Mathur, to launch SampTech Consulting Services.

The new firm, Decisive, is based in Gurgaon, and Chibber says its core competence lies in successfully understanding how individuals behave when choosing a product, and what factors influence their decision-making process.

Its web site is at www.decisive-research.com .