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MapR Debuts Quick Start Data Science package for CMOs
San Jose, California-based MapR Technologies, Inc. has launched a real-time analytics solution, packaged with the data science know-how for clients to customise and implement it.
Once running, the MapR Customer 360 Quick Start Solution is designed to deliver appropriate marketing and action at the point of sale or customer interaction.
The platform is delivered via the company's flagship Converged Data Platform and aims, in the company's words, 'to plan and execute machine learning models to address key digital marketing imperatives for the CMO'. MapR says it scores over existing CRM powered solutions when data gets more varied and more abundant, allowing richer data sets such as social, credit and behavioral, and adding machine learning models to provide predictive and accurate customer analytics.
As part of the QSS package, the company's Professional Services staff provide users with discovery and planning (1 Week), and development and project execution (5 Weeks) - the latter including curation of data sources, customisation of a machine-learning system including modeling and metrics, and knowledge transfer to the customer who is trained to implement, maintain and use the system. Potential applications include upselling and cross-selling, micro segmentation, call center analytics and content targeting recommendations.
SVP Worldwide Services Dave Jespersen comments: 'Digital marketers now have enormously powerful tools with which to understand and adjust to how customer and markets evolve and this Quick Start Solution puts them on the fast track for realizing the benefits'.
Web site: www.mapr.com .
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