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DataMentors Buys and Rebrands
US firm DataMentors has acquired marketing data provider V12 Group, and will rebrand as V12 Data.
 DataMentors provides data quality, marketing analytics, database marketing and business intelligence solutions including 'Right Time' targeting - promising 'The Right Person, at the Right Moment, through the Right Channel'. Last year it merged with marketing data and services provider Relevate, and in July it launched a mobile marketing solution called Relevate Signals, giving automotive dealerships the ability to target customers during the crucial 48 to 72-hour period covering a car buying decision.
V12 Group, headquartered in Red Bank, NJ, uses proprietary technology to give business clients access to more than 5 billion consumer, business and automotive records, a platform which DataMentors says will make the delivery of the combined company's data products faster and easier than ever before.
The new company's omnichannel products will include 150 million connected consumers across 1,500 audience segments, and 240+ million device Ids. V12 Data will be led by DataMentors CEO Anders Ekman (pictured), who comments: 'V12 Group has established a market-leading position in providing brands with rich data sets including consumer and digital data powered by a strong technology platform. This acquisition is a great opportunity to combine V12 Group's assets with DataMentors' powerful data products such as Relevate Auto, Telematch, and our first party data management business'.
V12 Group founder Paul Chachko says the combination of assets 'presents all existing and potential clients with one of the most accurate and broadest data sets available', adding: 'I'm proud of what we built at V12 Group and look forward to following the company's success'.
Web sites: www.datamentors.com and www.v12groupinc.com .
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