NPD Unveils Juvenile Products Retail Tracking Service

Retail information firm The NPD Group has launched a retail tracking service for the US juvenile products market, covering the durable travel, safety, feeding, bed/bath, infant entertainment and furniture categories.

The new service includes point-of-sale information from a cross-section of retailers in the specialty, mass, chain, food, drug, convenience store and online channels. In addition to covering six categories and 40 sub-categories across juvenile products, the service offers distribution and velocity measures to calculate growth potential and identify threats; local market visibility to activate regional marketing and distribution; and attributes with price points for complete analysis. Available data goes back to January 2014.

Joanne Hageman (pictured), President of US Juvenile, Toys, Video Games, and Video Entertainment divisions, comments: 'NPD's latest, detailed service will provide our clients with a complete, holistic view of the durable juvenile products market and never before seen insight to help retailers and manufacturers uncover new opportunities, and make informed choices to grow their business'.

Web site: www.npdgroup.com .