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Cognizant Buys Dutch CX Agency
IT and business process consultancy Cognizant has agreed to acquire privately-held Dutch company Mirabeau BV, a digital marketing and customer experience agency which it will add to its Digital Business practice. Terms were not disclosed.
 Founded in 2001, Amsterdam-based Mirabeau works in a wide range of sectors including travel and hospitality, financial services, retail and B2B, and Cognizant says the buy will help it expand across Europe. The deal brings some 260 professional staff into the practice, which combines social science research, digital strategy and marketing services, analytics and other expertise.
Mirabeau CEO Adjan Kodde (pictured) comments: 'The most successful companies are the ones that combine marketing, operations, and technology to drive comprehensive digital transformation', and says the integrated firms' offer will help clients to deliver 'improved personalized experiences across multiple devices'.
Santosh Thomas, Cognizant's President of Global Growth Markets, says Mirabeau 'further strengthens our ability to work with clients to identify important insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences'.
Cognizant is headquartered in Teaneck, NJ, USA, with more than 100 development and delivery centers worldwide and approximately 255,800 employees. Web sites are at www.mirabeau.nl/en and www.cognizant.com/digital .
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