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CannaBus Gets Rolling
Maryland and Connecticut-based online consumer sample provider Full Circle Research has partnered with marijuana MR and tracking firm Cannabiz Consumer Group (C2G), to launch an omnibus called CannaBus.
 Launched earlier this year, C2G provides the burgeoning industry with services including market measurement and tracking, consumer segmentation and targeting, sales activation, data collection and predictive analytics. The new omnibus will allow clients to ask custom questions, or conduct micro-surveys to better understand issues and interests of importance to them. In addition, CannaBus will deliver usage segmentations for both medicinal and recreational use of marijuana.
Full Circle's online consumer panel will be profiled for legal cannabis usage and attitudes, applying C2G's industry-standard segmentation scheme, its sector knowledge and analytics expertise.
Leslie Townsend (pictured), CEO of C2G, comments: 'CannaBus offers clients the ability to gain deep insights into how specific population groups relate to legal marijuana without conducting an extensive online study. Because Full Circle's panelists are already profiled for marijuana attitudes and behavior, CannaBus projects will field quickly while utilizing a rich data set based upon behavior and attitudes as opposed to simple demographics'.
Web sites: www.cannabizconsumergroup.com and www.ilovefullcircle.com .
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