Populus Debuts Advanced Analytics Offer

London fieldwork and data collection agency Populus Data Solutions has launched an advanced analytics service, pitched at agencies who don't have their own facilities in-house.

Populus runs the PopulusLive panel and a proprietary CATI centre, combining its data collection offering with dashboard and visualisation solutions.

The new service will deliver techniques including segmentation analysis, conjoint analysis, driver modelling, media and marketing mix modelling, perceptual mapping, data fusion, econometric and time series modelling.

MD Patrick Diamond (pictured) comments: 'We recognise that there is real need for this particular set of skills in the market and we are delighted to bring this new analytics service to meet the needs of our clients. Our aim is to support agencies who may not have advanced analytics capabilities in house, providing statistical outputs in plain English and in a commercially focussed way, ensuring maximum levels of insight are generated, not statistical jargon'.

More details are online at www.populusdatasolutions.com/services/analytics .