Growth Funds for Location Analytics Firm Gravy

In the US, location and behavior-based targeting firm Gravy Analytics has raised $7.7m in a round of growth funding.

Gravy offers a mobile audience intelligence platform through which users can identify consumers' passions and interests based on their attendance at local events, venues and places of interest. The firm combines geo-signal knowledge of where consumers go and what they do, with its AdmitOne attendance verification engine, to provide marketers with segmentation, lifestyle and in-market buyer audience targeting and foot traffic attribution.

New funding has been led by Spring Lake Equity Partners, with participation from Gaspar Global Ventures, Loeb Holding Corporation and existing investor and Gravy's Chairman of the Board, Richard Braddock.

CEO and founder Jeff White (pictured) comments: 'Gravy made important strides last year, and we also signed agreements with Oracle/BlueKai, Neustar, The Trade Desk and several other DMP and DSP partners to make it easy for advertisers to access our unique mobile audience data through their existing partners or our direct data feeds. We look forward to applying the new funding to further accelerate business growth'.

Web site: www.gravyanalytics.com .