Personalization Software Firm Monetate to Move to NYC

US-based web personalization software provider Monetate is moving its corporate headquarters from Pennsylvania to New York. The company says it aims to get closer to a higher concentration of current and potential clients - especially those in the fashion and retail sectors.

Founded in 2008, Monetate operates a big data insights and personalization platform which enables marketers to perform A/B and multivariate testing, while offering web site and mobile personalization capabilities. The firm is currently headquartered in Conshohocken, Pennsylvania, with additional offices in Palo Alto, and London.

As well as getting nearer to clients, the new HQ will also place Monetate closer to the marketing technology companies with which it currently partners. In a statement, the company said the transfer, which will take place in the first quarter, is the first in a series of initiatives that includes expanding from web testing and targeting to offering brands a one-to-one personalization platform.

CEO Lucinda Duncalfe (pictured) comments: 'It is natural for us to center our expansion in the world capital, New York City, as we build the most robust personalization company serving brands on four continents. Many of our clients call New York home, and we want to be closer to serve them even better. This is just the beginning of an exciting year ahead for us and our clients - we look forward to sharing more soon'.

Web site: www.monetate.com .