TEC Launches SmartWifi Location Targeting

IT solutions firm TEC Communications has launched a technology called SmartWifi, through which marketers can connect a visitor's preferences and buying history to their real-time experience.

SmartWifi combines free guest wireless from Purple with real-time data analytics, to help marketers personalize messages to visitors as they interact with a brand. As a visitor connects to the WiFi, customized messages, campaigns and promotions are delivered based on their social media preferences, demographics, prior visited locations, and past interactions in the venue.

TEC President Melanie Schilling (pictured) comments: 'Today we're seeing the use of technology in various lines of business to create more relevant experiences with guests. SmartWifi is a revolutionary way to engage with visitors using technology that's typically already in place'.

Web site: www.tec4it.com .