Nielsen Digital Ad Ratings Extends to New Zealand

Nielsen has extended its Digital Ad Ratings service to New Zealand, to help clients there measure and understand unduplicated reach across computers and mobile devices. The service is now available in more than twenty countries including the US, the UK and Australia.

Originally known as Online Campaign Ratings, the solution measures the demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign's full digital audience across computers, tablets and smartphones in a way comparable to TV. The service combines Nielsen data with aggregated, anonymous, privacy-protected demographic information from participating online data providers. Campaign reporting is available the day after a launch, providing delivery information to agencies, advertisers and publishers.

Tony Boyte (pictured), Director of Nielsen NZ, says the service will be able to measure campaigns in New Zealand 'irrespective of size or where they are placed', and adds: 'local support is in place, in both operations and analysis, to guide clients. It's all about measuring people not devices, across screens and publishers'.

Web site: www.nielsen.com .