Integral Ad Science Hires for New EMEA MD Role

New York-based Integral Ad Science (IAS) has hired former Adobe MD Nick Morley for a newly created role, Managing Director EMEA, with a remit to deliver growth and expansion across Europe. He will be based in London.

IAS is known for its TRAQ Scores (TRue Advertising Quality), which evaluate media environments to give a quantifiable measure of media quality. In September, the firm was awarded Media Rating Council accreditation for its cross-platform Sophisticated Invalid Traffic (SIVT) detection, as well as for viewable ad impression measurement.

Morley (pictured) joins with more than a decade of digital ad industry experience. Most recently, he worked for predictive analytics specialist Intent Media as Global Sales and Managing Director, EMEA. Before this he was Adobe's MD, EMEA, following the firm's acquisition of social media marketing platform Efficient Frontier, where he served as VP and General Manager for the EMEA region. He is also an investor in Huq, which has developed a market intelligence platform which records and analyses millions of visits to high-street stores.

In his new role, Morley will oversee recently-launched IAS operations in Italy, Spain and the Nordics; as well as established operations in the UK, France, and Germany. He replaces Niall Hogan, who was UK MD for the past three years and is now relocating to Singapore to take up the MD SEA role. Bryan St. John, SVP International, comments: 'Europe is a core market for IAS and we are delighted to welcome Nick to the team to spearhead our further acceleration into new markets. Nick's understanding of differing market nuances, along with his proven expertise in scaling operations, will be a key component in our success'.

Web site: www.integralads.com .