Simplaex Opens Access to 150 Million Game Players

Berlin-based online and mobile game developer platform Simplaex has opened up direct access to more than 150 million players, to enable users to target individuals according to their specific gaming habits and profiles.

Launched ten months ago, the firm's DIY platform helps game marketers create revenue from their churned players, acquire new ones, and engage their current players. Simplaex combines first-party data and its own real-time bidding and personalisation technologies to allow users to target players with out-of-app advertising. The company is aiming to reach 500 million players in 2017.

CEO and co-founder Jeffry van Ede (pictured) comments: 'We have been overwhelmed by the interest and growth. As is most often the case in life, timing is critical and we opened the marketplace at just the right time - as developers were reaching peak frustration with the existing ecosystem'.

Web site: www.simplaex.com .