Ivyrevel Taps Lifestyle Data for Dress Design

Swedish online fashion company Ivyrevel has partnered with Google to launch an app which tracks a user's activity and lifestyle, then uses the resulting information to design a custom-made 'data dress' reflecting their habits and preferences.

The new Data Dress initiative was developed by Ivyrevel's Fashion Tech Lab. Users' lifestyles are tracked over a week by Google's Coded Couture app - this includes recording where they socialise, their likes and dislikes, along with context signals such as location and physical activity. A dashboard then provides this data in a timeline, and Google technology will use the data to design a personalized Ivyrevel dress. The app is launching in closed beta stage, and will launch to the public later this year.

Aleksandar Subosic, co-founder of Ivyrevel, comments: 'We're about to change the fashion industry by bringing the customer's personality into the design process through data technology. To get a unique piece of clothing today you need to either buy a custom-made design piece or design it yourself, but that is generally not an affordable option and most people lack the design experience. The Data Dress enables women around the world to order a dress made entirely for them, that reflects the way they live their lives'.

Web site: www.ivyrevel.com .