Carter Joins Leger as MD in Toronto

Canadian firm Leger has appointed former Vision Critical and Nielsen exec Michelle Carter as Senior Vice President and Managing Director of its Toronto office.

Founded in 1986, Leger employs more than 400 staff in seven offices in Canada and the US. The firm also owns the legerweb.com panel with more than 400,000 members; customer experience measurement specialist Leger Metrics; and qualitative recruitment and facility rental firm Consumer Vision.

Carter (pictured) joins with more than 25 years' consumer insights, analytical consulting and online community experience. Most recently, she was SVP, Client Services at research community and survey technology specialist Vision Critical in London, prior to which she served as SVP, Global Business Development at Kantar Worldpanel, and MD of Worldpanel US. Earlier in her career, she was a VP at IRI, and she spent seventeen years in senior roles at Nielsen, latterly as Group Director, Consumer & Analytic Services in Canada.

Commenting on the appointment, company President Jean-Marc Leger said: 'Michelle is the right person at the right time for Leger to integrate our new technological solutions on the Toronto market: the real-time voice of customer, Leger Metrics, and the online community platform, Fuel Cycle. Michelle will help deliver concrete and high-value consumer insights, improve customer engagement and facilitate decision making'.

Web site: www.leger360.com .