comScore to Report YouTube Mobile Video Metrics

comScore has announced it will report mobile video metrics for YouTube and its partner channels across its core audience measurement services.

The firm says with 70% of YouTube viewing taking place on mobile devices, this expansion of its measurement services better captures that mobile consumption, enabling content owners in the YouTube Partner Program to improve monetization of their cross-platform audiences. The data includes both smartphone and tablet viewing on both app and mobile web, and is now integrated into comScore Video Metrix for syndicated digital video measurement.

Dan Hess (pictured), EVP of Products, comments: 'The ability to better measure YouTube mobile video consumption through comScore services is a big step forward for cross-platform video measurement. Content producers can now demonstrate the scale and value of the tens of millions of viewers they're reaching on desktop and mobile on an unduplicated basis across YouTube and their owned and operated properties helping these YouTube partners to better monetize these large audiences'.

Web site: www.comscore.com .