Gracenote Connects Video, Music and Sports Data

Nielsen's recently acquired entertainment data provider Gracenote is connecting its video, music and sports databases, allowing clients to use its data and IDs to drive voice and text search, intuitive user experiences, and more personalized media recommendations.

The firm, which offers data around TV schedules for more than 85 countries, live scores and statistics for top sporting events and musical data for 'practically every song ever recorded', was acquired by Nielsen in December. The combination of databases aims to provide entertainment providers and smart device makers with the descriptive information needed to drive cross-media entertainment experiences spanning all devices.

Standardized IDs tie together all related media, enabling audiences to search for and find favorite shows, discover new songs, and set recordings for upcoming programming across platforms, services and formats. Gracenote global video data brings together TV and movie metadata from TV schedules and listings; its global music data spans international music genres linking musical artists and songs across linear TV, VOD, catalogs and popular streaming music services; and its global sports data pairs live scores statistics and editorial content with Gracenote TV schedules to drive viewers to tune-into live sports broadcasts.

Chief Product Officer Rich Cusick (pictured) comments: 'When we set out three years ago to create the world's largest entertainment data company, our goal was to deliver a single dataset with persistent IDs to drive entirely new cross-media experiences. These new metadata products represent the biggest evolution in the history of our business and will help our customers dream up and deliver innovative entertainment experiences and establish new business models - all powered by Gracenote data'.

Web site: www.gracenote.com .