Movvo Unveils Shopping Mall Data Tool

In London, behavioural analytics and location-based marketing company Movvo has launched the 'Data Maturity Curve', a tool allowing shopping centres to measure how their use of data enhances retail performance; benchmark against the industry; and improve ROI on the data they collect.

Movvo's technology detects and locates mobile devices to give retailers information about how people interact in shopping centres, transport hubs, city centres and sports and entertainment venues. Real-time count and location data is delivered via a web portal, with support available through a team of consultants.

The new Movvo Data Maturity Curve has been developed using knowledge of how shopping centres and other retail real estate organisations use data to influence their retail performance across leasing, asset management, marketing and operations. Completing a series of simple questions enables the user to measure a centre's 'sophistication' on the maturity scale, and receive a set of recommendations on where near-term incremental value could come from.

Alex Petit (pictured), Chief Customer Officer, comments: 'By working and talking with lots of different owners and operators around the globe, the Movvo team has developed insight into how centres typically tackle the challenges of integrating data and obtaining real intelligence from this data that helps them overcome challenges and improve retail performance. The Data Maturity Curve helps developers understand where they are on that curve, and what their next step in developing best practices could be'.

Web site: www.movvo.com .