ARF Names New Chief Exec
In New York, The Advertising Research Foundation (ARF) has appointed Scott McDonald as President and CEO, replacing Gayle Fuguitt who left last October.
McDonald (pictured) joins with 30 years' experience of using research to solve business issues. Most recently, he led his own agency NOMOS Research, having previously been SVP, Research & Insights at Condé Nast; Director of Research at Time Warner and Director of Consumer Research at Time Inc. During his career, he has also served as Adjunct Professor of Columbia Business School and NYU Department of Sociology; and he was Chairman of the ARF from 2001-2002.
In his new role, McDonald will lead the work of anticipating changes in the advertising landscape, and providing ARF's 400+ member companies with insights to drive business results. He replaces Fuguitt, who left last year, and has since become Chief of Customer Insights and Innovation at location-based app and data marketing specialist Foursquare.
Jed Meyer, ARF Chairman of the Board, states: 'The ARF, like the industry, is at a pivotal moment. The digital revolution has exponentially increased the pace of change and impact on advertising. Scott's ability to deftly integrate the value of traditional media advertising with today's innovations provides The ARF with leadership to tackle key issues facing our constituent groups today and into the future'.
Web site: www.thearf.org .