Expansion Funds for Conversion Logic

Cross-channel marketing analytics platform Conversion Logic has raised $9m in a Series A round of funding, which it will use to expand its sales and marketing, data science and engineering efforts.

Launched in 2014, Conversion Logic's platform allows advertisers to analyze their 'entire' media mix, including display, search, social, mobile, online video, radio and TV; identify where the best results come from; and optimise campaigns accordingly.

The latest funding round was led by Pelion Venture Partners, with participation from six other investors, and brings Conversion Logic's total funding to $14.1m. Specifically, the funds will be used to further sales, marketing and development of the company's enterprise SaaS platform; and to boost efforts across specific industries including automotive, home services and software.

CEO Brian Baumgart (pictured) says the company helps some of the largest global brands to create 'a unified view across their data silos'. He comments: 'With our platform marketers can make more efficient and intelligent media investments, as well as achieve advanced data governance, implementation, activation and accuracy'.

Web site: www.conversionlogic.com .