Lotame Launches 'Onboarding' Data Connection Service

Cross-screen data management platform Lotame has partnered with customer data 'onboarding' firm LiveRamp, to help clients connect their off-line, subscription and CRM data with digital and mobile data.

Lotame's DMP helps clients harness audience data to improve marketing and other business decisions - including the identification of most valuable customers, and targeting of prospects with similar profiles. The new Lotame Onboarding service is powered by onboarding specialist LiveRamp's IdentityLink, which helps connect off-line data to the digital ecosystem. The new service makes users' off-line data available directly in Lotame's DMP, in combination with existing data. Lotame will then advise clients on the best way of onboarding data, for a holistic understanding of consumers.

Company CEO and founder Andy Monfried (pictured) comments: 'Lotame helps our clients gain insights about the entire customer journey, and then activate those insights in a privacy-safe way to create the optimal customer experience. Offering our clients the ability to bring their offline data online means they can move from device-based to people-based marketing in one single DMP, for a complete view of their consumers'.

Web site: www.lotame.com .