CX Specialist Strativity Hires from Merkle and MaritzCX

In the US, customer experience (CX) consultancy Strativity Group has appointed former Merkle exec David Nash as Senior Director-Customer Strategy & Analytics; while Andrew McInnes joins from MartitzCX, as Head of Sales in the technology division, Touchpoint Dashboard.

Strativity Group offers a multi-disciplinary approach to customer experience strategy design and implementation, through a combination of proprietary research tools, strategic analysis, business planning and CX innovation design.

Nash joins from data-driven consumer insights and analytics specialist Merkle, where he served as Senior Director in Customer Strategy Services. Before this, he worked at West Monroe Partners as Director-Customer Strategy & Insights/Customer Experience practice; Practice Lead-Customer Analytics at CSC; and a Manager at E&Y's Customer Connections practice.

McInnes has more than ten years' CX experience, working across several functional roles to help large organizations create and sustain customer focus. Prior to joining, he held sales and marketing roles at CX research and technology firm MaritzCX, before which he was an Analyst in Forrester's Customer Experience practice, focused on customer journey mapping, CX technology, and voice of customer programs.

Web site: www.strativity.com .