New Nielsen Tools Offer Everyday Analytics for FMCG

Nielsen has launched a suite of tools called Everyday Analytics, designed to help FMCG manufacturers reduce the time, cost and resource demands of accessing traditional analytics.

The new suite uses the same models as Nielsen's custom analytics, but is less resource intensive and therefore more accessible for smaller brands. The first of the tools - whose delivery is self-service - will enable sales teams to obtain an up-to-date view of price dynamics and pressures across all retail markets. It can also help simulate the impact of different price and promotion tactics on sales, profits and budgets for a specific retailer, and within the context of a single event or full year's trade plan.

Jeanne Danubio (pictured), Head of Marketing and Sales Effectiveness for Lead Markets, comments: 'Through our more scalable models and easier-to-use tools, it's now possible for clients to give more of their people access to high-caliber analytics for their everyday decisions. With access to easier, more nimble analytics, sales teams can spend less time analyzing data and more time with their retail clients, while ultimately making smarter financial decisions for their brands every day'.

Web site: www.nielsen.com .