Nepa Founders Sell Shares to Investors

The four founders of Stockholm-based brand tracking researcher Nepa have sold 14.7% of the business to a range of Swedish institutional investors.

Nepa specialises in building online panels for quant surveys through the ActionHub platform, and combines survey, behavioural and business data to offer a more rounded picture to clients. It also conducts online qual, combining it with technologies that collect real-time data at the moment of purchase, consumption or viewing to understand the customer experience.

Last year, the firm announced the launch of an Initial Public Offering (IPO) comprising around 1.65 million common shares, to fund the global roll-out the ActionHub platform. Four Nepa shareholders - co-founders Chairman Ulrich Boyer (pictured), CEO Fredrik Östgren, CFO P-O Westerlund and Head of R&D Niclas Öhman - have now sold a combined 1.05 million outstanding shares in the company, at SEK 95.00 ($US 10.50) each. The shares were acquired by a range of investors including Swedbank Robur, SHB Fonder, Didner & Gerge Fonder, as well as a major Swedish pension fund.

Following the deal Boyer commented: 'Even though Nepa has grown substantially the last years we are convinced that the company still is in the outset of its journey. We see good possibilities to continue expanding the business and we will all remain deeply committed to Nepa and long term owners in the company'.

Web site: www.nepa.com .