Isobar Unveils Direct Version of MindSight

Dentsu Aegis Network's full service digital marketing agency Isobar has launched a fast-turnaround version of its proprietary neuroscience product MindSight, designed to help understand the emotions used to decode complex human responses.

The tool was originally developed by consumer insight firm Forbes Consulting Group (later acquired by Dentsu Aegis), to explain the subconscious emotions that motivate consumers and professionals to buy. According to the firm, the new MindSight Direct version of the product provides the speed necessary to help clients make decisions quickly at less than 20% of the cost. Elements such as audience, demographics and questions are customizable; and the system can run as a standalone study, or as part of a broader initiative.

In a statement, the firm said: 'Think of MindSight like a charging bull, breaking through all of the barriers of emotional insight. By accessing the emotional brain, we avoid the 'can't say/won't say' phenomena. By targeting aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits'.

Web site: www.isobar.com .