comScore CEO Invests in Social Media Firm UPshow

In the US, comScore co-founder and CEO Gian Fulgoni has joined a $1.5m round of investment in social media display network UPshow, which will use the funds to grow its team, accelerate product development and expand sales into new markets.

The company launched in 2015 and has developed a platform which identifies a brand's most influential customers from social media, and provides re-marketing tools to drive additional purchases and repeat customer traffic. With more than 3,200 screens in restaurants, sports bars, entertainment venues and family attractions, UPshow enables customers to showcase their social media posts instantly on TVs within a venue. This provides business with an increased social media presence by maximizing customer-generated posts, while also serving as a digital signage platform to feature new products, promotions, events, trivia and interactive games.

Joining Fulgoni (pictured) in the funding round were Fieldglass founder Jai Shekhawat, Edgewater Funds MD Dave Tolmie, eHealth CEO Scott Flanders, and 1871 CEO Howard Tullman. Commenting on the deal, Fulgoni said: 'The way that UPshow plugs into existing screens in venues, and grabs consumers' attention with social media and brand content is unique and powerful'.

Web site: www.upshow.tv .