Research Engine Adds Emotion Analysis Tool

Recently launched online self-service MR platform Research Engine has added a tool called 'Emotion Video Test', which tracks basic emotions in those watching videos.

Set up by iCube Marketing founders Chris Horne and Mike Heisig earlier this month, Research Engine will offer access to a range of products for communications, testing, branding, pricing, innovation, customer experience, segmentation and behavioural science. According to the founders, the service will deliver insights 'in hours or days rather than weeks and months - at price levels which make research more affordable'.

'Emotion Video Test' picks up six core feelings: happiness, sadness, fear, disgust, anger and surprise - and can be used to create a full analytical profile of emotional response. The service offers a full report of a client's 60-second video, based on a maximum of 25 participants, detailing the sample's second-by-second emotional pattern. It also measures to what degree the viewer is stimulated; to what degree they respond; and how the video occupies the viewer's attention.

Commenting on the launch, Heisig (pictured) says the tool can be used to 'fine tune creative video to be most engaging and effective'.

Web site: www.researchengine.org .