Mopinion Launches Visual Feedback Analytics Feature

Netherlands-based customer feedback software developer Mopinion has launched a feature which captures and analyses visual online feedback, helping clients to improve overall web site usability and further optimise user experience.

Headquartered in Rotterdam, with an additional office in London, Mopinion offers a software platform to collect and analyse feedback from customers and staff at all the different touch points within an organisation. The new feature means web site visitors can pinpoint specific page elements - such as forms, images, buttons or paragraphs - and provide feedback on them.

Users can collect feedback by submitting a screenshot of a web page as a standalone question element; or as a follow-up question dependent on routing. Alternatively, a camera icon can be added at the footer of every form page, to enable web site visitors to submit both visual feedback/screenshots and general feedback. Mopinion's reporting dashboards allow users to compare visual feedback with other data, such as scores and browser types.

Managing Partner and co-founder Kees Wolters (pictured) comments: 'Most visual feedback tools out there send feedback to the user's inbox which can be a major limitation in terms of analysis and visualisation of this feedback. Our solution allows users to work with visual feedback in way that provides deep insights into the online customer experience, especially when visitor volumes and the complexity of a website increase'.

Web site: www.mopinion.com .