RED and Research Now Launch STOREWORKS for Retailers

Quadrangle Group's data collection arm RED has partnered with Research Now to launch a solution called STOREWORKS, which promises retailers 'quick, quality feedback' from different groups of consumers.

The partnership combines RED's UK-wide CAPI capability with Research Now's smartphone panel to create a mobile 'taskforce', giving brands access to their target audiences in-store, in-home, and in situ. Combined with a dedicated account manager, STOREWORKS offers a range of services from straightforward 'field and tab' through to 'blended' projects combining different research approaches.

Sam Day, Director of RED, says STOREWORKS was developed to provide retail clients with everything they need, in one place, as quickly and as cost-effectively as possible. Research Now's SVP Sales Aaron Simmons adds: 'We're delighted to partner with RED on the launch of STOREWORKS, which we think meets a clear need in the market for quick, quality feedback from consumers. Our combined versatility means together we are well placed to answer any question - strategic or tactical - that a brand may have about its product, service, proposition or store network'.

Web sites: www.redquadrangle.com and www.researchnow.com .