comScore Launches OTT Content Viewing Measure

comScore has launched a syndicated service called OTT Intelligence, to measure US household viewing of over-the-top (OTT) content on television screens.

The new service is based on the company's proprietary Total Home Panel, which measures consumer behavior on home network-connected devices across a sample of more than 12,500 households and 150,000 active devices per month. comScore OTT Intelligence is delivered to subscribers through an interface that provides a single-source view of dozens of OTT content providers including Netflix, Amazon, Hulu and YouTube. Reported measures include household reach, audience size and demographics, along with a variety of usage metrics. Data can be segmented for cord-cutting (viewers who cancel their cable subscriptions) and cord-never (those who have never paid for cable or satellite TV) homes, as well as those with a cable or satellite subscription.

Mike Rich (pictured), VP of Emerging Products, comments: 'With very limited insight into viewing behavior across providers, the OTT market has largely been a black box. As more TV viewers look beyond traditional content sources, it's more important than ever for networks, content producers, device manufacturers and others in the ecosystem to understand this growing segment of cross-platform viewing'.

Web site: www.comscore.com .