Former dunnhumby CEO Joins Nepa Board

Former dunnhumby CEO Simon Hay has joined the Board of Stockholm-based brand tracking researcher Nepa.

Nepa builds online panels for quant surveys through the ActionHub platform, and combines surveys with behavioural and business data to offer a rounded picture to clients. It also conducts online qual, combining it with technologies that collect real-time data at the moment of purchase, consumption or viewing to understand the customer experience.

Hay (pictured) left dunnhumby in February, having joined the Board in 1995, established dunnhumbyUSA in 2003 through a partnership with grocery retail chain Kroger, returned to run the UK and Ireland business in 2009, and been named CEO a year later. Earlier he worked at market analysis company CACI.

Also joining Nepa's Board is Babson College Professor of Marketing Anne Roggeveen.

P-O Westerlund, Chairman of the company's nomination committee, comments: 'Nepa has three major priorities: continuing developing our ActionHub applications suite, strengthening our established UK business and kickstarting our newly founded USA business. With professor Roggeveen's analytical knowledge and Simon Hay's global network and track record, especially in our key markets the UK the USA, Nepa will take a giant leap towards reaching our goals within those priorities'.

Web site: www.nepa.com .